4-PRACTICE OF PERSUASION OVER PROPAGANDA

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I am working my way through five essentials that will assist us in de-Christianizing Jesus in order to get to our final destination of lifting Jesus up where He belongs. The 1st essential was the Preeminence of Jesus. The 2nd essential is the Presence of the Kingdom. The 3rd essential is the Power of the Few. The 4th is the Practice of Persuasion Over Propaganda.

There are two primary approaches to communication of any kind-persuasion and propaganda. Persuasion is moving people to action with proper reflection, so that the audience embraces it personally. Propaganda is moving people to action without proper reflection, just to get people to think, do and say whatever the propaganda calls for.

Propaganda is the basis for much of the political communication in our world today. Facts and fairness of information are not part of the process. Propaganda tweaks the facts to fit the premise being pushed. Propaganda speaks deductively, telling people what they want them to know. Thinking is not promoted within the propaganda process.

Persuasion is inductive and people-oriented. Persuasion grapples with the needs of the audience and walks them through a process of thinking the options through to find solutions.

In I Thessalonians 2 there is a powerful illustration of how persuasion works. There are three appeals when the act of persuasion is in action-ethical appeal, emotional appeal and logical appeal. Ethical appeal answers the question: "Can I trust you?" Emotional appeal answers the question: "Do you care for me?" Logical appeal answers the question: "Do you know what you are talking about?" NOTE how these three questions are answered by Paul, Silas and Timothy with the Thessalonians.

CAN I TRUST YOU? 1 You know, brothers and sisters, that our visit to you was not without results. 2 We had previously suffered and been treated outrageously in Philippi, as you know, but with the help of our God we dared to tell you his gospel in the face of strong opposition. 3 For the appeal we make does not spring from error or impure motives, nor are we trying to trick you. 4 On the contrary, we speak as those approved by God to be entrusted with the gospel. We are not trying to please people but God, who tests our hearts. 5 You know we never used flattery, nor did we put on a mask to cover up greed-God is our witness. 6 We were not looking for praise from any human being, not from you or anyone else, even though as apostles of Christ we could have asserted our prerogatives. 7 Instead, we were like young children among you.

DO YOU CARE FOR ME? Just as a nursing mother cares for her children, 8 so we cared for you. Because we loved you so much, we were delighted to share with you not only the gospel of God but our lives as well. 9 Surely you remember, brothers and sisters, our toil and hardship; we worked night and day in order not to be a burden to anyone while we preached the gospel of God to you. 10 You are witnesses, and so is God, of how holy, righteous and blameless we were among you who believed. 11 For you know that we dealt with each of you as a father deals with his own children, 12 encouraging, comforting and urging you to live lives worthy of God, who calls you into his kingdom and glory.

DO YOU KNOW WHAT YOU'RE TALKING ABOUT? 13 And we also thank God continually because, when you received the word of God, which you heard from us, you accepted it not as a human word, but as it actually is, the word of God, which is indeed at work in you who believe.

When they received the word of God, they accepted it not as a human word (just another religious experience or teaching), but as it actually is-THE WORD OF GOD-which is at work in you who believe. Because Paul, Silas and Timothy incorporated ethical and emotional appeals, those who heard from them fully accepted and welcomed the word of God as the real, authentic, and active word of God. Now, that's pure persuasion!

The de-Christianization factor here is based in the fact that persuasion's goal is to fully invest in another's life appealing to them to examine Jesus and embrace that relationship uniquely and personally. Persuasion only wants to stick to the message with great credibility, compassion and common sense. Propaganda is mostly interested in controlling the thinking of others. Persuasion is inductive with a desire to get you to think for yourself. This is why we want to introduce people to Jesus-to advance the conversation of Jesus. He will handle everything else in a person's life.

Propaganda is deductive with a desire to get you to think as they do. Persuasion assists you in developing the truth. Propaganda wants to dump the truth on you-their truth. Persuasion attracts. Propaganda promotes.

The practice of persuasion over propaganda goes a long way in de-Christianizing Jesus. You see, persuasion is people-centered and propaganda is content-centered. So when you are into propaganda, you are most comfortable with a content-centered approach that sells others on your set of beliefs-your content. When you are into persuasion, you are totally into people and therefore a personal relationship with Jesus makes more sense. Christianity tends to be mostly about doctrinal issues and a set of beliefs to buy into. Jesus is all about relationship. This is why we use the terminology that we use-JESUS PLUS NOTHING.